Matt Herrmann from BBDO came to class today, let's just say he's got an interesting sense of humor– I dig it.
THE ASSIGNMENT
The much ballyhooed zombie apocalypse has happened, and actually, it's not as dramatic as we expected. Things were pretty hectic fo a year or so, but now the smoke has cleared, and everything is pleasantly familiar, but a little weird around the edges. Sure, everyone's a little paler than normal, but there's still zombie farmer's markets, zombie ultimate Frisbee, and zombie elections between two zombie political factions.
Kraft Food, Inc., in fact, is now known as Zombie Kraft Food, Inc. They've come to Zombie BBDO and asked you to launch a new gourmet line of human brains called "Cerebella Foods." Cerebella makes the most of its revenue off of a proprietary brain hummus blend. They'd like you to name and market the product for $50MM.
We have to write a brief using the BBDO format of Get, To, By, Because, & And.
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