Redscout came to play with my Creative Thinking & Problem Solving class today. Initially, Gabrielle Muse was scheduled to lead us on this assignment but at the last minute she had to cancel and so her fellow 'Scouts, Ashley Autenrieth and Brian Meyers stepped in. Now, I would be lying if I said I wasn't disappointed that Gabrielle couldn't participate, especially after the impression she left on me the last time she came to the Academy. Fortunately, Ashley and Brian were also pretty great and helped make this an exciting project to get started on.
THE LECTURE
The class focused on brand strategy and innovation (duh, they are from Redscout.)
The main takeaways were
- "innovation does not equal invention"
- an innovation is a new idea that surpasses the competition by re-framing the opportunity and improving the way human needs are met.
- examples: iPod, iTunes
- an innovation is what nudges the human race forward...it transforms the world we live in
- a good innovation should deliver on human needs
- self actualization, esteem, love/belonging, safety, psychological
- INSIGHT= simple yet powerful statement that explains why behaviors/beliefs exist
- OBSERVATION DOES NOT EQUAL INSIGHT
- defining insights is an intuitive process
- examples of innovations from insights: Air BnB, Nike Fuel Band, Ubercab
- How to get insights
- Identify the problem
- Is it an unmet need?
- Is it a business issue?
- Study the situation & identify insights
- Ideate (then assess)
- Rules for finding insights
- Keep an open mind
- Follow your gut
- Jot down notes, etc.
-Conduct cultural, category, and consumer research
-organize learning into insights in different buckets
-Freeform ideas
-Evaluate ideas and bring strongest to life
***Show process
-Consider-target, idea description, design principles, marketing tactics
MY PROJECT
In class Brian and Ashley helped us come up with ideas to base our projects around. I am working with, "how can we connect people who are always connected to nature?"
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