SYNAPSE FEEDBACK

This is what Matt Herrmann thought of my assignment:

"Very clear, and extra credit for design for sure. Great target description - felt like I really got to know them.  Great release strategy too - shows a real affinity for comms strategy.  It falls down in the because though - the because is the authority that this brand or product has that's unique, but "People want what no one else has yet" is another target insight.  Need something more specific to the product to make it sing."

I knew when I turned it in that the because just wasn't where I wanted it to be but I ran out of time. I will make sure to work on it before including it on my portfolio site. I am just so glad that I have had the opportunity to have so many industry professionals review my work.

WE ARE ALL ZOMBIES

Matt Herrmann from BBDO came to class today, let's just say he's got an interesting sense of humor– I dig it.

THE ASSIGNMENT
The much ballyhooed zombie apocalypse has happened, and actually, it's not as dramatic as we expected. Things were pretty hectic fo a year or so, but now the smoke has cleared, and everything is pleasantly familiar, but a little weird around the edges. Sure, everyone's a little paler than normal, but there's still zombie farmer's markets, zombie ultimate Frisbee, and zombie elections between two zombie political factions. 

Kraft Food, Inc., in fact, is now known as Zombie Kraft Food, Inc. They've come to Zombie BBDO and asked you to launch a new gourmet line of human brains called "Cerebella Foods." Cerebella makes the most of its revenue off of a proprietary brain hummus blend. They'd like you to name and market the product for $50MM. 

We have to write a brief using the BBDO format of Get, To, By, Because, & And.