This is what Matt Herrmann thought of my assignment:
"Very clear, and extra credit for design for sure. Great target
description - felt like I really got to know them. Great release
strategy too - shows a real affinity for comms strategy. It falls down
in the because though - the because is the authority
that this brand or product has that's unique, but "People want what no
one else has yet" is another target insight. Need something more
specific to the product to make it sing."
I knew when I turned it in that the because just wasn't where I wanted it to be but I ran out of time. I will make sure to work on it before including it on my portfolio site. I am just so glad that I have had the opportunity to have so many industry professionals review my work.
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